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Tag: marketing-case-study

Wide title graphic contrasting Old Spice’s traditional branding with its modern Swagger repositioning from 2008–2015. Vintage white Old Spice packaging appears on the left, while bold red-and-black Swagger products appear on the right, centered around the Old Spice logo, “Swagger,” and “The Man Your Man Could Smell Like” campaign theme.
Old Spice “Swagger” Repositioning & “The Man Your Man Could Smell Like” Campaign (2008–2015) August 11, 2026
Report cover image showing a Chevrolet pickup truck driving through muddy terrain at sunset beneath the title ‘Like a Rock,’ with a city skyline, rising bar chart, cash, and coins symbolizing the campaign’s strategic, financial, and cultural impact.
Like a Rock: The Strategic, Financial, and Cultural Impact of Chevrolet’s Defining Truck Campaign (1987–2004) April 15, 2026

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